• Client

  Nissan

• Location

  Oman

Nissan Oman (App)

Objective

• To develop an app to connect with existing or new customers and interact with them regarding the range of vehicles by Nissan they own or willing to own.
• To provide them (customers) the information on the car they are interested in, like Make & Model of car, its technical specifications, its features etc.
• To keep them updated about the servicing or repair of car which is recommended or is pending if in case.

Challenge

• To develop an app that is user friendly and easy to use
• To cater local (Arabic) and English speaking customers
• To maintain and update the app as required

Solution/Strategy

We made a list of issues of the client and brainstormed with our team of app developers to find the solutions. During this phase, we ensured that the interface is quite user-friendly and provides apt information when asked.

For the better understanding of local costumers and to develop an instant connect with them, Arabic language was implemented in the app. A team was formed to maintain and update the app and to answer the customers if any query, feedback or a complaint is raised.

SEO team ensured that app gets good page ranking. Team examined and analysed the whys of then present scenario and came up with a solution to move up the ranking of app.

Result

The android version of Nissan Oman app was up and running within 6 months and is catering to Nissan customers in Oman. However, iOS version is in a testing phase and soon Nissan Oman app will expand its reach.